We visited the newly open IKEA in Seoul. It was not new at all as it is totally the same with every IKEA all over the world. There is no difference between the IKEA in Essen in Germany, Shenyang in China or here in Seoul. The products are the same. The restaurant is the same. The packing and the whole concept works always the same.
For me it was a kind of home and reminded me on the tours with my parents when we were little kids.
You will not see anything new, but it is totally as you know it!!!
We are now owner of two Kallax shelfs. I really enjoyed the building up. My wife did not understand totally why I got so excited :-)